It takes a collective effort to achieve a collective goal of halving food waste by 2030.

Together, we can change our habits, design line bring back our sustainable traditions to preserve our blessing for generations to come


ne’ma is a major milestone in the UAE’s adherence to tackle and fulfill its commitment to reducing food loss and waste, in line with United Nation’s Sustainable Development Goal 12.3, of reducing food loss and waste by 50% by 2030, and that is by achieving the below:

  • Conduct a national baseline to measure food loss and waste, identify and target hotspots across food value chain to develop solutions that can inform the national strategy
  • Explore and address the root causes behind the behaviors that drive food loss and waste within the UAE, with a view to implementing nudges and influencing the longer-term behavioral changes needed to adopt more responsible consumption by UAE’s diverse communities
  • Enhance the policy landscape, catalyze and pioneer new home-grown innovations and technologies that can contribute to measuring, reducing or incentivizing community members to reduce food loss and waste
  • Raise community awareness through campaigns on the importance of adopting new positive behaviors to reduce food loss and waste by identifying and scaling-up individual success stories through this platform, with the aim of mobilizing individuals and local communities to take collective action
Food Waste Control

of reducing
food loss
and waste by

by 2030

Food Waste Control

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To find out more, or to partner with Ne’ma on leading the country's march towards building a sustainable future, please contact us on