In Action: Latest Highlights

Data Collection Phase Starts this September

The national data collection phase is scheduled to run from 8–21 September 2025. In preparation, we’ve seen strong engagement across sectors, thanks to support from our strategic partners including MOCCAE, ADAFSA, Tadweer Group, Aldar, Dubai Municipality, Dubai Environment and Climate Change Authority (DECCA), the Ministry of Economy, Federal Competitiveness and Statistics Centre (FCSC), and statistics centres across all emirates.

Hands-On Preparation is Underway

In collaboration with FCSC and Statistics Centre – Abu Dhabi (SCAD), data collection agents have now been trained with specialised measurement methodologies to accurately capture household and small establishment waste data. A successful pilot earlier this year helped refine protocols and build readiness for national rollout.

Engagement with Our Stakeholders So Far

National municipality workshop convened representatives from all emirates
Sector-specific workshops for distributors, processors, and agricultural producers
Emirates Agriculture Conference & Exhibition focused on how measurement supports efficiency, profitability, and sustainability
Community engagement event hosted at Al Fina’a in Al Raha Beach in collaboration with Aldar

Don’t Miss: This Month’s Baseline Blog

“The Power of the Baseline” – Why measurement is the first step toward meaningful change.

Read the blog

Looking Ahead: Join the Movement

In the weeks ahead, we are expanding the baseline participants and onboarding will continue for those involved across the food system—from farms and manufacturers to retailers, hospitality venues, and households.

The measurement methodology reflects the realities of how food flows across diverse sectors, ensuring insights contribute to tailored solutions that drive positive change.

Over 150 businesses are already reporting data through the ne’ma Data Hub, expertly leveraging behavioral insights to reduce waste, improve planning, and align with national sustainability targets.